They're on their own record label which may explain the smaller reach as over in the UK and wider music communities I've struggled to come across anyone who has heard of these (except the friend who pointed them out to me).
Origins of the Band: Having been made famous by their adaption of poem 'Late Goodbye' which was produced as the song for the closing titles of the game Max Payne 2 : The Fall Of Max Payne, and also featured several times within the game being sung/whistled by some characters.
Essentially the Poet writer and producer formed to create POTF off the back of their friendship and success in the game. They are therefore more likely known to the Gaming community
If I was to describe their sound: I would think 'Metallica Nothing Else Matters'. Which is to some people Metallica's worst song, but to others it's the best. The heavy rock come acoustic. They are extremely catchy lyrically and with a very wide range of vocals and sounds, much of their catalogue comes under Alternative / Progressive / Indie genres.
Personally my favorite song goes back to the title track of their 2006 album 'Carnival of Rust'